Whataburger ~ Keller, Texas
I know, I know. "Gee RJG, where do you find these obscure restaurants anyway?" To Texans, Whataburger is family. They're the little brother we pick on. We call them gross, stinky, dumb, and goober. But we don't mean it. Now that In-N-Out Burger is here, suddenly we become all protective, and yell back that Californians don't know what a good burger is. Hell, if they could only eat a Whataburger then they'd know!! But it's really two entirely different burger experiences. Whataburger's are Texan BIG. In-N-Out's are Californian fresh.
When I was kid in the 1970s, it was always a treat when my Mom would take me over to the closest one to our house, which was on Walnut Hill in NW Dallas (an old A-Frame building of course) near the UPS depot. They were also there in Lubbock when I attended Texas Tech in the mid 1980s. I loved them then, and I still do. Though they suffer from the same problems that most large franchises do - inconsistency. But if I'm looking for a quick burger at lunch while working, I tend to wander over to my local Whataburger (which is definitely one of their more consistent franchises) and get a double meat with cheese. It's quick, relatively cheap, and usually very good. We didn't have them in Colorado, a good reminder for me at least that we take them for granted. They're far better than the publicly traded companies in this space like McDonalds, Burger King, Wendy's, Carl's Jr/Hardees, etc...
When I first started going to Whataburger 35-40 years ago, they weren't much more than a small Texas chain from Corpus Christi. Today they are ubiquitous throughout the south region. For Urbanspoon purposes, I've included the Keller location, which is the one we frequent the most.
Stop by your local branch if you haven't been in awhile!