Sunday, June 22, 2014

Taco Bueno ~ regional chain : Keller, Texas



Last visit: Jun 2014 (Keller, Texas)

First visit: 1979 (Dallas - N. Inwood Rd.)

Locations (as of May 2022): According to Wikipedia as of 2019 there are 150 restaurants in 6 southern states, and I'm sure the majority of them reside in Texas. They made a go at the Colorado market, but pulled out just before we moved back. In fact there were signs up for two northern Colorado Springs locations when we first moved here in 2018.

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You just knew I was going to cover Taco Bueno didn't ya? I feel somewhat obligated to, even though it may seem to folks here in DFW that the chain is as ubiquitous as McDonalds. In reality, it's actually a localized regional chain that continues to outwardly expand. In that way, it's somewhat like Whataburger - a place you might take for granted because it's always there. Leave the Southwest part of the United States however, and they are absent. According to their website, Taco Bueno was founded in Abilene in 1967. I can remember them as far back as the mid 1970s in the DFW area.

Taco Bueno was the original RJG late night taco place with buddies. We had one near my high school in the early 1980s (W. T. White for the three people who might care), and we'd wander over in the late evenings (8/9 o'clock?) and grab a handful of crunchy tacos. Hey, we were growing teenagers with enormous appetites! Taco Bueno has always been a "mild" option in the fast food taco market. They have one salsa, and it's tasty but not spicy. They used to serve the sauce in syrup bottles on each table (right from the fridge!), but nowadays you'll find it in the "salsa bar" that has become the standard in the last 20 years or so. As far as I know, they've never opted for a "volcano", "fire" or "inferno" sauce. The meat has a nice flavor, and their tacos have traditionally been small - where you need many to fill you up. As such, I moved to their ground beef burritos later on just so I could get a full meal out of the visit.

Today, I'm very much an infrequent visitor to Taco Bueno, with a rare stop to my local store - and generally then only with a free taco coupon from the Rangers or Mavericks game. With Taco Casa, and now Del Taco, in the area - there's less reason for me to go to Taco Bueno. Obviously I don't eat as much fast food as I once did, so my fast food dollar is more focused. For me to reconsider, I think the chain needs to add a little more zest to their sauces and offerings. But to date, they have chosen to play it straight down the middle.

OK, this concludes our taco run. Don't worry, the RJG sees no reason to cover Taco Bell. But I do hope at one point to cover some favorites around the country. And Taco Mayo isn't far over in Bridgeport, so we may cover them soon.

1/15/12 (new entry); 6/22/14

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