November 2013: And Sharx Pub is already closed. They lost their core focus. Keller is not a Pool Hall kind of town.
June 2013 update: Apparently on May 13, 2013, Yourway renamed their establishment to Sharx Pub. We haven't been back since the January visit in 2012, so I can't comment on if anything else changed.
Funny how things work. Just 6 months ago, if you went to Keller and wanted to act like a big boy and get a real hamburger with an adult beverage in a tavern setting, then you were pretty much out of luck. Now in the last 3 months, Keller has not one... not two.... not three.... but FOUR new places of a similar ilk. All on the same road. All on the same side of the road. Three of them are bunched within a quarter mile of each other. Birds of a feather now cook together I guess... For the curious, the 4 places are: Bottlecap Alley Icehouse Grill, Keller Tavern, Bronson's Burgers & Beer and the topic of today's discussion: Yourway. And this is the only one not found on the main US-377 strip downtown.
So I, as your humble NE Tarrant correspondent, now must go forward and try all of these places. I do it for you. I will make the sacrifice and eat fat cheeseburgers and drink microbrews. I mean someone has to step up and take one for the team right?
The novelty of Burger King proclaiming "have it your way" is two generations old. Nowadays, in order to get some sort of market edge, burger joints are getting more and more experimental with their offerings and concepts. Choosing your toppings is soooo 1970s... now you get to choose what to infuse your burger with. That is to say, what ingredients would you like for them to mix with the ground beef before it hits the grill. So that's Yourway's go-to-market gimmick. I think it's a good idea actually - though my choice to infuse with crushed red pepper (on the menu) was ruled out because apparently it clumps together in one spot. At least it would have been a hot bite! Anyway, it won't be long before you can start choosing reduction sauces rather than say.... mustard.
Before you say infusion schmusion, I'll answer the only question you can possibly have: How's the salad? Oh, wrong review.... Yes, yes - the burger is very good actually. I opted for one of their signature burgers (no infusion though) called the Sausage BBQ Burger, which predictably throws sliced pork sausage and a barbecue sauce on it. I picked a few pieces of the burger out individually, and it had a nice salty flavor, Not amazing, but still very good. The bun was a bit too doughy for me, and though it appears they attempted to heat it up, they didn't leave it on the grill long enough.
Yourway is housed in a very welcoming sports tavern setting, in one of the countless new strip malls lining US-377 south of Keller. There's a full bar, though 95% of the beer is common macroswill. However the friendly and knowledgeable bartender was enthusiastic about bringing in more Texas micros, and so maybe it will happen? I hope so - it sure would be nice to have a "hang out" place in NE Tarrant with some new beers to try. I did enjoy the one micro they had on tap - a Saint Arnold Santo from Houston. It's a strange beer, described as a black Kolsch. Yea, I didn't know that style existed either. But it's very good actually. They also have wine, margaritas and other liquid beverages that are bad for you. Flat screen TVs are everywhere to ensure you don't miss a play.
Tomorrow we'll report on another Keller "burger alley" place.